Rhetorical criticism using Ernest bormann's Fantasy theme approach and Essay - 1

Rhetorical criticism using Ernest bormann's Fantasy theme approach and Neo-Aristotelian approach on Barack Obama's first Inaugural Address - Essay Example However, many Americans questioned his ability to lead with enough background and skills to address these concerns. This thesis examines the president 2009 inaugural address. The analysis of this speech shows how the president rhetorically managed to alleviate the concern of the USA’s people. And, in what manner he was rhetorically able to convince Americans that he is the right person to led the nation to the right direction through this difficult times. First, present and explains the chosen theories within classical rhetoric and the genre of the address. He then uses the selected theories to analyze the Obama’s inaugural address. The writer then makes assessment and discussion of the thesis statement from this analysis. The thesis has Ernest Bormanns Fantasy theme approach and Neo-Aristotelian approach to determine the type of speech, the usage and appeal form used. By utilizing this approach, it was possible to deduce whether Obama’s inaugural speech was rhetoric. The Obama’s rhetoric inaugural address has its own genre. Themes such as reconciliation, renewal, and national unity are an example of what is crucial in the American political discourse of inaugural addresses. In most of the cases, the writer quotes examples from the past to unify the nation and show the people of the America how goal can be achieved, and issues dwelt with. Inaugural addresses always contain three key themes; ability to rediscover the united state of America, emphasis on what it mean to be an American citizen and to show people that it is time for a new beginning. Inaugural address is supposed to be non-partisan and unifying. They should make people feel that if they come together they can achieve more (Fafner, 1998). Most of the Americans have a major concern about domestic and international issue. With the election of a new president, people want to feel that the needed reforms are steered for the